Embroidery in today's market has basically become a powerful advertising tool. 90% of our orders involve clients who are putting their business or product logo on garments for the purpose of getting their name out in the marketplace. In this respect, embroidery has become a powerful, inexpensive way to promote a product or business.
It all starts with an idea!!! The embroidery process begins with an idea or a piece of artwork. That artwork then has to be "digitized" which is the specialized process of converting 2 dimensional artwork into stitches or thread. Contrary to popular opinion, you cannot take a particular format of art such as a jpeg, tif, eps, bmp, and convert it to an embroidery tape.
Once the artwork has been digitized, it is then ready to be put into production. Production embroidery is a very hands on process. Before the process of sewing can begin, specific thread colors for each sewing head must be loaded. The garments must then be "hooped" individually, again by hand, and then loaded into the machine.